Monday, July 16, 2007

Astar the robot: I can put my arm back on you can't 1980's War Amps PSA


First off I have to say that I have been searching for this PSA for a long long time. I even emailed the War Amps a few different times to try and obtain a copy but to no avail. So I am really glad that it is now online and available for all to view. I am happy that I am able to share it with you and offer a bit of info for those not in the know.

Anyone that grew up in the 1980's in Ontario (possibly all of Canada...possibly the US as well... I'm not sure) will remember this spot. Not only because it was played a lot when we were growing up but because I don't think that anyone who saw this PSA even once would ever forget it. This is by far the greatest and most effective PSA ever created in my opinion. Growing up I never knew anyone who lost a limb and I like to think that Astar is directly responsible for that.

Even as a kid this commercial creeped me out and raised many questions. 2 things that I could never figure out: Is Astar a male or female? And does Astar cut off his/her arm off on purpose? Or is it an accident? Knowing that he/she can put their arm back on I always wondered if he/she did it on purpose for our benefit (ya know as the lesson trying to be taught).

But I think what I find most confusing that I only really realize now watching the video (probably a concept that my childhood brain couldn't properly wrap itself around) is the question of Astar's existence in relation to the planet that he/she lives on. Is the planet inhabited by Astar and other robots? Do the spinning blades and saws and other dangerous items acutaly serve some sort of a purpose? Are they a part of some elaborate factory that is producing something? Is Astar supposed to be playing in this area? It is understood that Astar cannot get hurt so is it acceptable for he/she and other robots to just come and go as they please in these dangerous areas? Or is Astar a rebel? We don't see any other robots or companions with Astar. Is Astar the sole inhabitant of this planet? I guess in general how does that planet fit into our (or its) universe? It would be great to see some sort of back story.

Seriously though this is the greatest PSA of all time.

Monday, July 09, 2007

Live Earth: Friend of Foe?

Well Live Earth is done now and I think I can still hear the planet choking from its effects...actually I think the old earth will be feeling the effects for quite some time. I want to start off by saying that I have nothing against environmentalism, conservation and trying to reduce our own "carbon footprints" in fact a lot of it to me seems like common sense and ridiculous in reverse.

The problem I have with Live Earth is it seems like such a fiasco and I have to partially question the core motives (not the seemingly obvious one of "lets all save the planet" but that it is all put on by a politician... I wouldn't be surprised if this all leads up to Gore's '08 presidential announcement). We all know that all politicians cannot be trusted... its the nature of the system.

The First big downfall to this whole thing is that I don't think it was promoted very well. I didn't even hear it was happening until a day or two before (I haven heard this from several people as well). Granted I don't follow any of the bands that played and if I did they may have been making a big deal about it.

Second big problem: Rock stars are among the most wasteful people there are (these are the spokespeople?) While touring they drive and fly thousands of miles around the world (most of the flying in private jets. One hour in a Gulfstream jet burns as much fuel as driving a family car for a year) HUGE CARBON FOOTPRINT. The best thing that all the artists could do for the planet is announce "We will never tour again". (and looking at some of the performers from yesterday I wishe they DID say that.... oh and stop making records too)

Third Problem is the amount energy used by the events themselves. So the big question is will the message override the damage done yesterday? Lets look at some figures:

The average person produces 10 tonnes of carbon per year.
it is estimated that Live Earth produced 74,500 tonnes of carbon emmisions in one day
(this includes all the concert locations, the artists and fans travelling and tv audience) the concerts will also produce 1,025 tonnes of waste (the majority of which will go to landfill sites)

Again will the message be able to compensate for this amount of added waste? I fucking doubt it.

I also want to add from the perspective of a music fan that the performances I did see we're pretty terrible. I wanted to see the Police Reunion set and it was average until the end when they brought out Kanye West and he stunk up the place. Seriously some of the worst rhymes I've ever heard. Watch for yourself he comes in at about 2:20. The look on the girls face at 5:20 says it all (its like she's thinking why did they let this idiot on stage with them?). If Kanye West's Suck factor could be measured in Carbon Emmisions it would surely surpass those of the enitre Live Earth festival mentioned above.

You may think I'm being too hard on Kanye West but if you claim to be the greatest artist ever (as he often does) and you pull shit like this you're going to get called out.

[Stats from Carbonfootprint.com in Daily mail article]